Twofour Arabia appoints Yara Awad as General Manager

Twofour Arabia has appointed Yara Awad as General Manager, to oversee Twofour’s UAE-based operations.

Based at Twofour Arabia’s offices in Twofour54, Abu Dhabi, Awad will manage a team of producers and production managers, providing digital services and broadcast television to brands, broadcasters and the public sector. Awad will report to Jonney Steven, Twofour’s Head of MENA.

An experienced Executive Producer, having worked with many international production houses and networks in Abu Dhabi, Dubai, Jordan and the UK, both delivering and commissioning content, Awad brings with her extensive experience in studios, live events and factual entertainment, as well in branded content and sponsor integration.

Awad’s credits include overseeing a number of Twofour Arabia’s documentary commissions for Abu Dhabi Media and working on Dubai One’s flagship daily show, Studio One.

Mark Hawkins, Chief Executive for Twofour Digital and Twofour Arabia, said: “ I am delighted that Yara is leading our Middle East operation and will continue to drive the creativity across our award winning programmes for our brand and broadcast clients. It is such an exciting time to join as we expand across the region and attract the best talent in the industry.”

Jonney Steven, Twofour’s Head of MENA, said: “Yara has done an excellent job creatively leading some of our most important projects in Abu Dhabi over the last year, so I’m thrilled that she’s taking the helm at Twofour Arabia. Yara brings our clients an unparalleled knowledge of the media landscape in this region”

Awad added: “Twofour has always been at the forefront in creativity and ambition and I am thrilled to now be a part of it in a more prominent way. It’s a very exciting time for Twofour Arabia as we continue to build on our previous successes and  expand our business across the region.”