U-TO Solutions implements BroadView software at Alliance Media

Alliance Media has selected Broadview Software – a fully integrated real time channel management solution. Alliance Media’s Urdu1 and Urdu1 (M.E) channels which are broadcast from Dubai are now a complete suite of BroadView modules to meet their business needs of content rights; acquisition; planning; scheduling; ad-sales management and optimisation of inventory.

Alliance selected BroadView after a review process centered on finding a comprehensive platform to improve operational efficiency and enable business intelligence. It opted for U-TO Solutions because of their diverse experience in the broadcast domain coupled with BroadView’s extensive global footprint allowing the channel to manage mission critical sales processes.

Urdu1 has successfully exploited a mix of local Pakistani, Indian as well as Turkish (dubbed) content. This strategy has not only proven affluent but has also revolutionised the way television content is being consumed in the region.

“The primary reason we selected BroadView, was due to the fact that it brought great flexibility and adaptability to our business. Additionally, it has an edge with its regional representation in U-TO Solutions. The timeline for Go Live was critical for us and U-TO had an excellent record in its past implementations,” said Faraz Ansari – CEO, Alliance Media.

“What started out as a far sighted vision has truly translated into a successful implementation for Urdu1 which has been mutually rewarding. Alliance Media have improved workflows and decision making capabilities as a result of standardised sales and traffic operations within BroadView,” said Dheeraj Lilani, SVP Strategy & BD, U-TO Solutions.