UAE-based systems integrator Broadcast Systems Arabia (BSA), which is headed by CEO Irfan Gondal, has launched a sister company that buys and sells used broadcast equipment.
UAE-based systems integrator Broadcast Systems Arabia (BSA), which is headed by CEO Irfan Gondal, has launched a sister company that buys and sells used broadcast equipment. The new company, BS Broadcast, already boasts an inventory with more than 650 products from 69 different broadcast manufacturers. The two companies operate independently. The equipment has mainly been procured from the UAE and the UK as well as from used equipment auctions held across Europe and the US.
The companys target buyers include small-budget TV, radio and cable companies as well as media schools and training centres.
We have invested more than $450,000 to set up BS Broadcast and also offer a trade-in programme to TV and radio stations as well as production houses for broadcast equipment, commented Gondal.
We have had a positive response from countries such as Egypt, Iraq, India, Jordan, Pakistan, Afghanistan, the Philippines and Turkey, so we are very keen to invest more in this business. We are also discussing partnerships with some European and American used equipment dealers to deal in the Middle East region, he added.
BS Broadcast offers a three-month warranty to buyers. All of the equipment sold is in working condition and tested by the companys in-house engineers prior to sale. BSA handles the installation and integration of equipment sold through BS Broadcast for customers requiring it.
Technology is moving very fast in Europe and the Middle East, but many parts of Asia and Africa still use SD equipment as they cant afford new HD/IP/3G equipment. We are targeting such regions by offering them newer technology at a lower price. When companies revamp or upgrade their facilities, a lot of old equipment is made redundant. We buy that equipment and then try to find a new home for it. This kind of recycling also avoids waste generation and contributes to the reduction of the carbon footprint.