UK-based Phoenix 7 prepares to enter the Middle East

UK-based broadcast solutions provider Phoenix 7 is considering to set up base in the Middle East. With more than 12 years in the industry, the company has worldwide presence with solutions deployed in various European and American cities. The company recently deployed its channel management system, Zeus, in Dubai-based Physique TV. Claimed to be the first health and fitness channel in the Middle East, Physique TV was officially launched in December 2013 although it had a soft launch earlier.

Hitesh Vekaria, Director at Phoenix 7, who was in Dubai to oversee the company’s solution deployed at Physique TV said that the channel was a showcase project for them to get a foothold in the Middle East market.

“The Middle East has a very high concentration of TV channels and we are looking at establishing a base in Dubai. We are interested in having a bigger presence in the region and Dubai seems to be a good gateway to achieve that. We are open to discussions with agents, who might be able to offer our solutions in the region. Gradually, we intend to have a presence here to cater to local needs,” he explained.

Phoenix 7 offers integrated suite of products to meet the modern-day demands of multiplatform/multiformat TV channels. With solutions ranging from channel management, live event management to sales, resource, rights and asset management, the company offers a comprehensive bouquet of services to broadcasters.

Vekaria added that Phoenix 7 was launched 12 years ago in the UK and has been at the forefront of several broadcast projects across the globe.

“Our heritage includes working with some of the leading names in the industry including but not limited to Sky, BBC, Carlton, Enteraction TV, BBC UK TV, Flextech, Discovery Communication, Network Centre, Channel 5, Showtime, Granada Sky Broadcasting, Carlton Digital, Travel Channel International, Sci Fi Channel, TV4 in Sweden and many more across all flavours of media.”