The committee will oversee and evaluate the company’s productions to ensure a well-defined creative direction based on a thorough analysis of societal realities.
United Media Services (UMS) has announced the establishment of a specialised committee comprising industry experts and creatives to enhance media and drama content. The initiative aligns with the company’s strategic vision to elevate production quality while fostering societal awareness and national identity, according to a report by Egypt Today.
The announcement follows a recent meeting between President Abdel Fattah El-Sisi and UMS executives, including CEO Tarek Makhlouf and board member Mohamed El-Saadi, alongside Prime Minister Dr Mostafa Madbouly and Minister of Tourism Sherif Fathy. The discussion primarily focused on preparations for the highly anticipated opening of the Grand Egyptian Museum in July 2025, a project overseen by UMS.
During the meeting, President Sisi highlighted the media’s pivotal role in shaping societal values and reinforcing national identity. He stressed the importance of creating content that reflects positive principles and promotes informed awareness among audiences.
In line with this vision, UMS has taken significant steps by forming a dedicated content committee tasked with crafting strategic plans for media and drama production. This committee will oversee and evaluate the company’s projects, ensuring a clear creative direction based on an in-depth analysis of societal trends. Additionally, it will conduct a thorough review of existing productions to identify strengths and areas for improvement, providing well-informed recommendations that align with national and educational priorities. This approach aims to contribute to the sustainable development of Egypt’s media industry.
An official announcement regarding the committee’s formation is expected in the coming days. The committee will feature a distinguished panel of industry leaders and experts from various disciplines, ensuring a balanced and comprehensive perspective in shaping the future of media content.
This initiative underscores UMS’s commitment to enriching media content by balancing creativity, social responsibility and audience expectations. The company aspires to produce compelling works that reflect positive societal values and address contemporary issues with clarity and depth. By fostering a dynamic and responsible media landscape, UMS reaffirms its dedication to enhancing content quality and ensuring a media environment that resonates with diverse audiences.
