Helmy in his new role will focus on promoting child rights and awareness on early childhood development issues in the region.
The United Nations International Children’s Emergency Fund has appointed Egyptian actor Ahmed Helmy as the new regional ambassador for the Middle East and North Africa.
“I am truly excited about this new role,” said Ahmed Helmy during an online ceremony held to mark the appointment. “I am delighted to continue to work with UNICEF to advocate for children’s rights across the region.”
Helmy in his new role will focus on promoting child rights and awareness on early childhood development issues in the region.
In 2017, the actor was chosen to serve as UNICEF’s Ambassador in Egypt and has participated in multiple events to advocate for child protection and empowerment.
Helmy kicked off his journey with a short video, promoting ending violent disciplinary practices and his reflections as a father. The campaign, according to the organisation, reached more than 80m people on social media.
His wife, actress Mona Zaki, is also a UNICEF ambassador. In 2018, Helmy and Zaki were the main advocates of Egypt’s first national anti-bullying campaign.
