Now with dual offices in the region, Unilumin aims to offer tailor-made solutions for local broadcasters.
LED manufacturer Unilumin has announced the opening of its new office in Saudi Arabia. The new premises are part of the company’s strategic expansion plans in the Middle East and Africa (MEA). Through it, Unilumin seeks to provide innovative products and exceptional services in the dynamic Saudi and broader regional markets. Kyle Zhai, General Manager of KSA and Egypt, oversees the Riyadh operations.
The company also recently renovated its Dubai office, which will now serve as a customer showcase for its latest product range. The Dubai office also doubles as its new service centre. This upgraded facility is designed to provide Unilumin’s clients with hands-on experience of its products. The Dubai office is led by Zac Liang Haichuan, General Manager UAE and Qatar.
Over the past year, Unilumin has successfully completed several high-profile broadcast projects across the UAE, Iraq, Saudi Arabia, and Qatar. These projects underscore its commitment to innovation and excellence in the LED display market. Unilumin’s dedicated teams in each country ensure that it delivers tailored solutions to meet the unique needs of local broadcasters. These teams play a crucial role in developing and maintaining the company’s ties with the broadcast fraternity, and also ensure that relevant feedback from the market is translated into product development.
Key figures in Unilumin’s regional operations include Tina Cao, Regional Head of the Middle East and Asia; Lexi Ho, Country Manager Qatar (Sales); Abdul Rouf, Business Development Director; and Pro AV Industry Manager Wanling (Estella) Zheng.
