DesiPlay TV's presence on Starz On, a prominent streaming platform in the region, is expected to further fuel its popularity and reach among Hindi content consuming audiences.
Viacom18 has announced the launch of its popular Hindi FAST channel, DesiPlay TV, on Starz On in the Middle East and North Africa. This strategic move by IndiaCast Media Distribution Pvt. Ltd., the content asset monetisation arm of TV18 and Viacom18, marks DesiPlay TV’s availability on two key streaming platforms in the MENA region.
DesiPlay TV, a curated collection of popular Hindi television shows and Bollywood films, has garnered immense popularity among viewers worldwide. With this launch, DesiPlay TV is now available on leading FAST platforms, including Starz On, Shahid, TELUS, Pluto TV, Plex, Sling, Rakuten TV, and Yupp TV, providing audiences with easy access to the rich tapestry of Indian storytelling across MENA, Americas and Europe. DesiPlay TV’s presence on Starz On, a prominent streaming platform in the region, is expected to further fuel its popularity and reach among Hindi content consuming audiences.
Commenting on the launch, Govind Shahi, Executive Vice President and Head of International Business, IndiaCast Media Distribution Pvt. Ltd., said, “We are thrilled to further solidify DesiPlay TV’s presence in the Middle East through our partnership with Starz On. This expansion is a testament to the growing demand for Indian content globally. We believe that DesiPlay TV’s unique blend of entertainment and cultural richness will resonate with viewers in the region.”
Sunil Joy, Head of Content evision and Starz On, said, “As part of our ongoing commitment to providing our audience with the best possible content, we are excited to announce the addition of DesiPlay TV to our platform. This partnership aligns with the growing demand for Asian content in the region and allows us to offer our viewers a more diverse and engaging entertainment experience.”
