IndiaCast Media has taken DesiPlay TV to Pluto TV’s viewers in the UK, Ireland, Italy, Switzerland and Nordic countries.
IndiaCast Media has announced the launch of Viacom18’s Hindi FAST channel, DesiPlay TV, on Pluto TV in the United Kingdom, Ireland, Italy, Switzerland and the Nordic countries of Denmark, Norway and Sweden. The channel, which features Hindi content with English subtitles, aims to cater to a wide audience, allowing more viewers to enjoy its offerings.
Following its success in Canada, where it became popular among both the South Asian diaspora and local audiences, DesiPlay TV is set to bring Indian entertainment to British and European viewers. Notably, it is the first Hindi FAST channel available on Pluto TV’s network across Canada, the UK, Ireland and Europe. In addition to Pluto TV, DesiPlay TV can also be accessed on other major platforms such as Sling, Plex, Shahid, MyCo and YuppTV.
DesiPlay TV offers a curated selection of popular Hindi television shows and Bollywood films. Viewers can enjoy well-loved series like Uttaran, Na Aana Is Des Laado, Dev, Tu Aashiqui and Sanskaar: Dharohar Apnon Ki, as well as a vast library of Bollywood blockbusters featuring iconic stars like Amitabh Bachchan, Salman Khan, Aamir Khan, Shah Rukh Khan, Akshay Kumar, Madhuri Dixit, Aishwarya Rai and Katrina Kaif. Additionally, the channel includes a range of South Indian films dubbed in Hindi to appeal to a broader audience.
Govind Shahi, Executive Vice President and Head of International Business at IndiaCast Media, said: “We are excited to bring DesiPlay TV to Pluto TV’s viewers in the UK, Ireland, Italy, Switzerland and Nordic countries. The strong performance of the channel in Canada, the US and the Middle East demonstrates the immense appetite for Indian content among the global audiences that inherently appreciate & enjoy Indian content. In our consistent efforts to take good content to our audiences, we have seen considerable success with DesiPlay TV and in that, our collaboration with Pluto has been very instrumental. With this launch, we are opening up a new avenue for audiences and hoping to entertain and associate with global audiences and not only South Asians. This is truly in line with our intent of taking India to the world.”
DesiPlay TV aims to become a leading destination for Indian entertainment lovers worldwide, offering a user-friendly platform with engaging content. This launch represents a significant step in Viacom18 and IndiaCast’s strategy to expand their reach and meet the diverse entertainment needs of audiences globally.