During his time running BET, Mills was also responsible for the launch of BET+ and has worked with talent including Tyler Perry, Lena Waithe and Lee Daniels.
ViacomCBS has promoted Scott Mills to CEO of its Black Entertainment Television (BET) unit, which provides content for African-American viewers.
Mills has been upped after spending four years as President of the network.
During his four-year tenure as president, Mills spearheaded changes within the BET for future success in a rapidly evolving media landscape. Since his appointment in 2018, Mills expanded the BET brand well beyond the framework of a traditional cable network with the launches of BET+, a premium subscription streaming service and BET Studios, a studio venture providing equity ownership to black content creators.
Mills was instrumental in inking partnerships with Tyler Perry, Lena Waithe, Kenya Barris, and Lee Daniels, among others.
Bob Bakish, President and CEO of ViacomCBS, said: “Under Scott’s leadership, BET has reached new heights with continued commercial success and profound cultural impact during a period of immense industry and social change. Scott has been instrumental in the expansion of the BET brand as the premier destination for Black entertainment and top talent, and he has spearheaded transformative initiatives that not only give back to the community but also play a critical role in representation in front of and behind the camera. BET is a source of inspiration and pride across the company, and I’m excited for BET’s strong future ahead with Scott at the helm.”
Under Mills’ executive leadership, BET will continue to build upon its 40-year legacy of entertaining Black audiences and its commitment to entertain, engage, and empower the Black community.
Mills added: “BET is uniquely positioned to thrive at the intersection of content, community, and culture. Through the power of the BET brand, our incredible team and great partners, we’ve established leading business franchises across linear, streaming, digital, and most recently, content development and distribution. It is an extraordinary privilege to steward such a culturally significant brand with an enormous legacy as a catalyst for change. As CEO, I look forward to working with my immensely talented BET colleagues and our great partners to ensure that BET continues to thrive and remains ideally positioned to succeed in the ever-changing media landscape.”
