The newly merged entity has broken its ViacomCBS Networks International (VCNI) into two brand divisions and three pan-regional management hubs.
ViacomCBS has restructured its international networks leadership team, with new roles for senior executives who will be reporting to President and CEO David Lynn.
Kerry Taylor, currently executive VP of MTV International and CMO for VCNI UK, has been promoted to executive VP of VCNI Entertainment and Youth Brands. Taylor’s new remit will include international oversight of MTV, Comedy Central, Paramount Network and BET.
Jules Borkent has been promoted to executive VP, VCNI Kids & Family. Both Taylor and Borkent will report to Lynn, apart from reporting to Chris McCarthy and Brian Robbins respectively.
Jill Offman who previously led Comedy Central and Paramount Network internationally will be dedicated to the international studio business, as executive VP of ViacomCBS International Studios UK.
The regional hubs will be overseen by Maria Kyriacou, president of ViacomCBS Networks UK and Australia. Kyriacou will also have responsibility for Ireland, New Zealand and Israel, while in the UK she will oversee free-to-air network Channel 5.
Raffaele Annecchino will be the President of ViacomCBS Networks Europe, Middle East, Africa and Asia, while JC Acosta will take charge of the final regional hub as president of ViacomCBS Networks Americas.
Commenting on the appointments, Lynn was quoted as saying: “ “With Maria joining and with newly expanded roles for Raffaele, JC, Pier, Kerry and Jules we have an exceptional leadership team in place and a simplified structure that allows us to be more tightly focused on seeking out the most attractive opportunities to license our brands, content and IP in the highest value and fastest-growing international markets.”
