Lavor has brought more than 18 years of professional experience to the company.
VICE Media Group has appointed Rafael Lavor as its new Head of Strategy, according to a report by Campaign Middle East.
Bringing with him a wealth of experience accumulated over an impressive 18-year career, Lavor is poised to steer VICE towards new heights. His expertise spans creative strategy, in-depth qualitative research, consumer studies, service innovation, digital communication, and brand management & development.
Lavor’s professional journey includes impactful stints with local innovation consultancies and global creative agencies. His portfolio boasts collaborations with renowned brands such as du, NEOM, Nissan, KFC, Peugeot, Nokia, Mastercard, Smirnoff, Volkswagen, Ford, Chevrolet, Embraer, Stella Artois, Tang, Uber, Deezer, Amazon, McVitie’s, Hilton, Abu Dhabi Investment Office, and more.
His leadership on various teams and projects has garnered recognition at prestigious industry events, including the Brazil Effies, LATAM Effies, and MENA Effies marketing awards.
Speaking about Lavor joining the team, Tarek Khalil, Managing Director of MEA for VICE, said: “Super happy to welcome Rafa to Vice. He’s been in the region for a while and understands the complex business environment. What makes him so effective is how he relishes the complexity of brand challenges to create innovative multiplatform solutions, making him a perfect fit for us. We’re confident his leadership will deliver even more impactful content for our clients and audiences across MEA.”
