VICE Media is planning to bring the companys youth-oriented digital, mobile and linear programming to MENA by launching operations in the UAE in partnership with Moby Group. In his recent visit to Abu Dhabi, VICE Media Co-founder and CEO, Shane Smith met with Noura Al Kaabi, Minister of State for Federal National Council Affairs and […]
VICE Media is planning to bring the companys youth-oriented digital, mobile and linear programming to MENA by launching operations in the UAE in partnership with Moby Group.
In his recent visit to Abu Dhabi, VICE Media Co-founder and CEO, Shane Smith met with Noura Al Kaabi, Minister of State for Federal National Council Affairs and Chairwoman of Abu Dhabis media zone, twofour54, to discuss how VICE Media will help meet the huge demand for youth-focused programming in the region through telling honest and compelling stories that are adapted for the regions interests and sensitivities.
Al Kaabi said: VICE Medias expansion into the region from the UAE is exciting news for the industry and will help to meet the growing appetite of Arab millennials for world class digital content. Abu Dhabi is unique in this region by providing a supportive editorial and regulatory environment that enables businesses like VICE Media to create and distribute quality content that engages the community. twofour54 plays a leading role in enabling the growth of the UAEs media industry and we look forward to working with Mr Smith and VICE Media as the company enters the market here.
Smith said: “We’re very excited to launch this joint venture in the hub of the region’s media industry, the UAE. We’ll be building a state-of-the-art production and editorial studio that will tap into the best young filmmakers, journalists and producers from across the region, giving the burgeoning local youth audiences the gold standard of millennial programming.”
In setting up in the region, VICE will partner with Moby Group, which has been established in the region for more than a decade.
We moved Moby Groups headquarters to the UAE a decade ago, attracted by the stability and advantages it offers for businesses and particularly for media companies, said Saad Mohseni, Chairman and CEO of Moby Group.
“Our partnership with VICE for MENA now marks a new chapter in our relationship with the UAE. By leveraging the UAE as headquarters for the most exciting new media platform in the region, we hope to make a transformative contribution to the development of the media industry here.
