Video Solutions is eyeing expansion in the US, Europe and Africa for its platform wedotv and its FAST channels wedo movies and wedo big stories.
Video Solutions, the media company that owns and operates AVoD platform wedotv and FAST Channel wedo movies, has reported a 115% increase year over year in active users.
According to Video Solutions’ Co-CEOs and founders Chris Sharp and Philipp Rotermund, this success has positioned the company well for international expansion in 2023.
Video Solutions is targeting the US, continental Europe and Africa initially for the international expansion of its wedotv, wedo movies and wedo big stories channels. In addition, the company is looking to add more channels based on genres with strong fanbases.
In September 2022, Video Solutions consolidated its W4Free and Watch4 brands in the UK and Germany, respectively, under one brand name – wedotv. Since then, the company has expanded that model to include spin-off brands like wedo movies for FAST and other platforms. The company also partnered with Big Media to launch a series of non-fiction FAST channels, the first of which was wedo big docs, which has now been rebranded as wedo big stories to incorporate more non-fiction genres.
Philipp Rotermund said: “We have had the benefit of honing our business in the UK and Germany/Austria/Switzerland over the past four years, during which time we’ve fine-tuned our technology to accommodate mobile, OTT and cable specifications for a seamless consumer experience across all platforms. Also, by solidifying our brand across all platforms and territories, we have established greater consumer awareness and have seen positive results in doubling our active user numbers in 2022. This has positioned us well for expansion outside of our core markets.”
Chris Sharp added: “Our core channels have been always been based on movie genres like drama, comedy, horror, etc., as well as TV series and documentaries. However, in the past year, we have also brought a lot of new viewers to our platform with the acquisition of lifestyle content and live sports rights for popular niche sports like sailing and horse racing. We will look to secure more of those kinds of deals this year, as well as break out genre-specific channels as we gain more hours of content that will make for a compelling consumer offering both in our core markets and internationally.”
