Vimond Media Solutions has announced that CEO Helge Høibraaten will make a keynote presentation at BroadcastAsia2013. The presentation, titled “Accelerating Revenue Success in the Online Space From the Cribs of The Pirate Bay,” will take place June 20 at 1:40 p.m. The presentation will cover broadcasters in the Nordics and offer an overview of […]
Vimond Media Solutions has announced that CEO Helge Høibraaten will make a keynote presentation at BroadcastAsia2013. The presentation, titled “Accelerating Revenue Success in the Online Space From the Cribs of The Pirate Bay,” will take place June 20 at 1:40 p.m.
The presentation will cover broadcasters in the Nordics and offer an overview of their success with online video services. Høibraaten will discuss how broadcasters have regained audience share from the cribs of The Pirate Bay, one of the world’s most famous file-sharing piracy communities. Attendees will learn the best ways to curb content piracy and build a secure solution to enhance the viewer experience in the online video space and retain an online audience.
In addition to the keynote presentation, Høibraaten will participate in a “power panel” discussion titled “Monetising OTT What Business Models Are Working and Why?” The session, which takes place June 18 at 4:30 p.m., is part of the “Embracing OTT Opportunities in Asia First to Scale Wins” conference track.
Høibraaten and his fellow panelists will address topics such as how to identify the different business models in the OTT space; how multichannel platforms are engaging with OTT delivery in terms of bundling OTT and pay TV; managing content in the complex world of OTT licensing; the right content strategy for OTT TV; and when the market will reach maturity. Reuben Verghese, Accedo’s Asia-Pacific Vice President, will moderate the discussion.
Widely recognised as a pioneer in online TV services, Høibraaten and his team at TV 2 Norway built Scandinavia’s most attractive and profitable TV Everywhere service under the brand TV 2 Sumo. During his 10-year tenure at TV 2, Norway’s largest commercial broadcaster, Høibraaten oversaw in-house technical developments that resulted in an award-winning IP broadcast platform that other regional broadcasters asked to source from TV 2. As a result of those requests, Høibraaten became CEO of Vimond Media Solutions, a spin-off of TV 2 established to commercialise this unique platform internationally. Prior to TV 2, Høibraaten served as CEO of Mosaikk Media and TV producer at Nordisk Film.
