All Muvi Cinemas sites have now converted their operations to Vista Cinema solutions software.
Vista Cinema has announced a strategic partnership with Muvi Cinemas. The partnership includes Vista Cinema software being implemented across Muvi’s ten existing sites and the 15 upcoming locations planned to be delivered within 2021, in addition to their future expansion plans. All existing sites have been converted to Vista Cinema’s software suite, including Film Manager, full Food and Beverage management tools together with the new application, Serve, and the extensive Vista Loyalty functionalities.
Speaking about the partnership, Adon Quinn, Chief Operating Officer, Muvi Cinemas, said: “We are a growing circuit of cinemas in Saudi Arabia and we need a partner we can trust. With more than 500 screens planned in the next five years, it is time to partner with a global leader that has the right products and the right people to support our ambitious growth plans and help us achieve excellence when it comes to operational efficiency and customer relationships. We are delighted to join the big family of Vista customers.”
Till Cussmann, VP Sales and Marketing, EMEA, added: “We are incredibly proud to now have Muvi Cinemas amongst our customers. Only three years after cinemas first began operating in the Kingdom of Saudi-Arabia, Vista Cinema’s products and people have contributed to a great moviegoing experience in this strong market. We are excited about the new partnership with Muvi which will strengthen our presence in the Middle-East and contribute towards bringing continuous product innovation to local cinema operators.”
