Viu will feature more original Chinese content as well as Korean originals such as 'Assalamualaikum My Future Husband' and 'From Now On', among others.
PCCW’s pan-regional OTT video streaming service Viu has released a 2022 slate for Asia comprising programming in six languages with an expanded offering of more than 30 Korean and Chinese originals, scheduled for production.
Marianne Lee, Chief of Content Acquisition & Development, Viu, said: “In 2022, we continue to build a strong pipeline of Viu Originals with strong local content in Thailand, Malaysia, the Philippines, and Indonesia as well as pan-regional titles in Korean and Chinese that have established Viu’s reputation and presence in the market.”
Under Viu Original Studio, headed by industry veteran Felix To, Chief of Viu Original, Viu is set to increase its focus on creating original content assets and developing IPs with regional and global appeal. Over 30 new productions will be released in 2022, which include returning seasons of popular shows like Close Friend in Thailand and Assalamualaikum My Future Husband in Indonesia, and new local originals including the Thai musical WANNABE and Korean Original Again My Life.
Viewers can also expect more original Chinese content lined up for the year, tapping on the creative experience of To, with his track record in creating and producing many well-received Hong Kong dramas and variety shows.
To added: “With an original series release almost every month, we want to continue to delight users when they come to our platform. They will get a unique mix of Asian content, including more original Chinese content. It will further cement Viu’s leading position in the OTT entertainment market.”
This year will continue to see popular local talents helming Viu Originals. Thailand is one such market where established and rising Thai stars alike headline a slew of local Viu Originals. The demand for Thai dramas can be seen in other refreshing titles lined up for 2022 which will cover a range of genres such as romantic drama Finding the Rainbow, romantic comedy My Coach, thriller Remember 15 and action series Real Fake.
Viewers can also look forward to Viu Originals sci-fi comedy AI5YA, created by Malaysia’s comedian Afdlin Shauk, and starring Zizan Razak, and Malaysian fantasy romantic comedy Seribu Nina, which will be particularly appealing to Millennial and Gen Z audiences.
In the first half of 2022 alone, Viu will also launch Korean Originals such as Again My Life, From Now On, Showtime, and Why Her?.
