Prices for Standard and Premium View seats have been significantly reduced.
Vox Cinemas, the dedicated cinema arm of Majid Al Futtaim, implemented new ticket pricing for Standard experiences across all 15 of its Saudi Arabian theatres last week.
As part of the two-tier pricing strategy, the Premium View ticket has been reduced from SAR54 ($14.40) to SAR45 ($12.00), and the Standard View ticket has been reduced from SAR45 ($12.00) to SAR35 ($9.33).
In line with its customer-centric culture, Vox Cinemas is offering moviegoers a consistent price at its Standard experience in Saudi Arabia regardless of the showtime, cinema location or movie.
Speaking about the new pricing, Mohamed Al Hashemi, Country Head, Kingdom of Saudi Arabia, Majid Al Futtaim Entertainment & Lifestyle, said: “Cinema has an incredible ability to bring communities together to enjoy a shared cultural experience. Since launching almost five years ago, Vox Cinemas has been dedicated to making our innovative and immersive cinema experiences accessible to everyone across Saudi Arabia, even in remote cities such as Hail, Tabuk and Jubail. Building on this commitment, we are now offering cinema lovers the most affordable movie ticket in the Kingdom, enabling an even wider audience to enjoy the magic of movies. We also provide a wide array of experiences including GOLD and IMAX amongst others to cater to our diverse guests’ needs and preferences.”
