Under the exclusive agreement, six titles will be released in theatres across eight territories within the MENA region.
Vox Cinemas has signed an exclusive deal with Japanese animation film distributor Odex to distribute anime movies across the MENA region.
Under the new agreement, six titles will be released theatrically across eight territories including Demon Slayer: Kimetsu no Yaiba the Movie: Mugen Train.
Commenting on the deal, Toni El Massih, Chief Content Officer at Vox Cinemas said: “Vox Cinemas is extremely proud to be Odex’s exclusive film distributor partner for the Middle East and North Africa and, we are confident that our expertise and knowledge of the market coupled with their impressive catalogue of content will drive box-office growth. The pandemic has forced us to look to new regions for content and, with this deal, we are taking a strategic step in adding even more great movies to our summer movie slate. There is a huge appetite for the Japanese comic book genre in the region and we’re excited to bring an impressive line-up of anime to the big screen, starting with the record-breaking Demon Slayer which has received acclaim for critics and audiences worldwide.”
Go Wei Ho, Managing Director, Odex Private Limited, Singapore added: “Odex is delighted to have the opportunity to work with Vox Cinemas to bring Japanese anime movies to the Middle East. Having more than 20 years of experience in the Japanese anime industry, Odex has worked with various cinema operators in South East Asia to build up the anime industry in these territories. Now, for its expansion into the Middle East, Odex is confident that working with Vox Cinemas, a successful and leading cinema exhibitor in the Middle East, the partnership will mark another significant milestone for both Odex and Vox to develop the Japanese anime industry in the Middle East.”
