The recently transformed THEATRE features an exclusive Private Lounge, state-of-the-art technology, and a new gourmet F&B menu.
Vox Cinemas has reopened the newly transformed THEATRE at the Mall of the Emirates, signalling a significant milestone in its commitment to enhancing the cinematic experience for audiences.
Ignace Lahoud, Chief Executive Officer of Majid Al Futtaim Entertainment, said: “Cinemagoing is about more than just watching a movie. For decades, it has captivated audiences by bringing them together to enjoy a shared experience. As consumer preferences and technology continue to evolve, innovating and reimagining the cinematic experience has an increasingly significant role in maintaining a competitive advantage and fostering audience engagement.”
He added: “THEATRE at Mall of the Emirates represents the next generation in luxury cinema and underscores Vox Cinemas’ commitment to push the boundaries and set a new benchmark in entertainment excellence. Over the next two years, our strategic priority is to continue to invest in our portfolio across the region and provide our valued guests with a best-in-class theatrical and immersive experience that simply cannot be replicated at home.”
The reimagined THEATRE features an exclusive Private Lounge, offering guests a stylish and comfortable space to socialise or enjoy a meal before or after the movie. With enhanced seating options, including single, double, and group configurations, along with amenities like plush blankets, pillows, and wireless chargers, guests can indulge in luxury while enjoying their favourite films.
Moreover, all four auditoriums have been extensively renovated, incorporating state-of-the-art technology such as large format cinema screens, 4K Laser Projectors, and Dolby Atmos Sound for an immersive viewing experience. In response to customer feedback, the seating has been upgraded to provide additional legroom and comfort.
To complement the luxurious ambience, Vox Cinemas offers a diverse gourmet menu curated by in-house chefs. Guests can conveniently order from their seats without any disruptions during the movie, enhancing their overall cinematic experience.
The transformation of THEATRE is part of Vox Cinemas’ ongoing efforts to elevate the customer experience at Mall of the Emirates. Earlier enhancements include the upgrade of the Standard experience to Premier, featuring advanced A/V technology and comfortable seating options.
Following the completion of the Mall of the Emirates renovation, Vox Cinemas plans to implement similar enhancements across its flagship destinations in other markets, reaffirming its commitment to providing unparalleled entertainment experiences.
The newly reimagined THEATRE is now open at Vox Cinemas, Mall of the Emirates, Level 2.
