Vuclip and Melody Entertainment announce partnership for the Middle East

Vuclip, a premium mobile video on demand service for emerging markets, has announced a strategic partnership with Melody Entertainment, a fully integrated entertainment media conglomerate in the MENA region.

As mobile penetration in the Middle East continues to surge, mobile video is increasing in popularity for consumers because it allows them the flexibility to watch premium content anytime, anywhere. Through this alliance, Vuclip and Melody Entertainment will now offer consumers speedy, unbuffered mobile access to a vast selection of the latest music videos and movies from stars such as Nancy Ajram, Serene Abdel Nour, Khaled Saleh, Hany Salama, Yasmine Abdel Aziz in addition to many more.

To view premium content from Melody Entertainment, consumers can simply go to m.vuclip.com or by downloading the Vuclip App on Google Play or the Vuclip App for Java devices.

Commenting on this strategic partnership with Melody Entertainment, Arun Prakash, COO for Vuclip said: “Music and movies are an integral part of entertainment for youth in this region. We are excited to expand our offering to bring this engaging content to our consumers. Melody is a premium provider and we are delighted to partner with the company to entertain our rapidly growing subscriber base.”

Gamal Marwan, CEO of Melody Entertainment, said: “Naturally, we are seeing the trend towards consumers viewing our content more often on mobile. It’s critical to us that we work with the right partner so that our high-quality content is not only is protected via DRM, but is easily accessible to our audience with easy carrier billing integration. It’s also important to us that our content is shown in a way that the user experience is high quality on any network or device. We are thrilled to partner with Vuclip because they deliver on all of this and more.”