Video-on-demand service provider, Vuclip, has announced that it will feature new and exclusive material from upcoming Bollywood blockbuster Dilwale, on its service for Middle East viewers. The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers will have access to the songs Gerua, […]
Video-on-demand service provider, Vuclip, has announced that it will feature new and exclusive material from upcoming Bollywood blockbuster Dilwale, on its service for Middle East viewers. The exclusive content comes from partnering with Sony Music Entertainment, which has exclusive music rights for the movie. For a period of one year, Vuclip viewers will have access to the songs Gerua, Manma Emotion Jaage, an Arabic version of Gerua specially produced for the Middle East, as well as the cinema trailer for Dilwale.
Dilwale, which brings together megastars Shahrukh Khan and Kajol, was made with a budget of USD 11 million.
Commenting further on the announcement, Arun Prakash, COO, Vuclip, said: Its no secret that Dilwale is a long-awaited film and will undoubtedly be a huge money spinner at the box office. Music is always a huge pull for viewers, as is the celebrity appeal of content. Dilwale packs a powerful punch for both. With mobile rapidly gaining popularity as the platform of choice for viewers in the region, we could not be more excited to bring our users the best in regional entertainment.
Shridhar Subramaniam, President India and Middle East Sony Music, added: Middle East fans have always had a special place for Bollywood, especially for Shah Rukh Khan movies and Dilwale is the most anticipated film of 2015. When our colleagues at Sony Music Middle East decided to create an official Arabic adaptation so as to connect with a larger audience, we were thrilled. Adels voice is melodious and his duet with Anatra is mesmerising. We are sure their voices will add magic to Telagena!
Mike Fairburn, General Manager of Sony Music Entertainment Middle East added that “the viewing experience has become increasingly mobile”.
“By partnering with a leading mobile video-on-demand provider, we aim to ensure a unique entertainment experience to legions of diehard fans.
There will be a special screening of Dilwale for Vuclip partners and customers on the 17th of December. The exclusive content will be made available for viewers in the GCC, Egypt, the Levant and Morocco a week before the official release of the film. Vuclips premium service is accessible through popular consumer access points such as apps, mobile browsers or via mobile carrier services in the region.
This press release was issued by Vuclip.
