'The Flash' Web3 Movie Experience will be offered in mystery and premium editions.
Warner Bros. Home Entertainment, in partnership with content blockchain pioneer Eluvio, has announced the next instalment of the WB Movieverse with the newest DC superhero film The Flash Web3 Movie Experience, available for preview at the website and opening for purchase on July 18.
The release of The Flash Web3 Movie Experience is the third WB Movieverse release following the Superman Web3 Movie Experience and The Lord of the Rings: The Fellowship of the Ring (Extended Edition) Web3 Movie Experience.
The Flash Web3 Movie Experience is a multimedia NFT allowing fans to own and to engage with the 2023 DC superhero film. Through menu options based on locations from the film, owners can watch the film in 4K UHD on desktop, mobile, tablet or TV, access special features, collect key art, discover digital easter eggs, uncover hidden AR collectibles, as well as sell the experience in a community marketplace beginning on August 1, 2023.
Michelle Munson, CEO and co-founder of Eluvio, said: “This is a chance for DC fans to own a piece of motion picture history. The Flash Web3 Movie Experience marks the first time a major studio motion picture is being released as a Web3 film in the same availability window as conventional digital purchase options. For Warner Bros., and the broader industry, it represents a new kind of immersive digital sell-through experience for 4K films and premium video assets – streamed from and backed by secure blockchain access and ownership on the Eluvio Content Fabric. We are honoured to help movie fans easily watch, collect, and sell their Web3 Movie Experiences as part of the WB Movieverse. We’re also particularly excited to share that Warner Bros. is the exclusive launch partner for the availability of the Eluvio Media Wallet on Apple’s tvOS, enabling WB Movieverse customers to watch their Web3 films on Apple TV.”
Fans will dive into the world of The Flash movie, alongside multiverse heroes like Michael Keaton’s Batman and discovering new characters including Supergirl. In this journey, participants will be helping The Flash navigate through the mysterious “Chronobowl,” a gateway into four dynamic menu interfaces (Prime Barry’s apartment, Barry’s childhood room, the Batcave, and the Batwing cockpit.) Fans can uncover hidden clues and along the way, they’ll unlock exclusive content and behind-the-scenes footage. Every purchase comes with a randomly selected key art featuring beloved characters with varying levels of rarity.
The Flash Web3 Movie Experience will be offered in Mystery and Premium editions.
Mystery edition ($35 – Mystery bag with 16 possible combinations. Quantity of 10,000) includes one of four key arts (Prime Barry, Young Barry, Batman, or Supergirl) with various levels of rarity revealed after purchase, one of four explorable dynamic menu interfaces (Prime Barry’s apartment, Barry’s Childhood room, the Batcave, or the Batwing cockpit) revealed after purchase, The Flash theatrical film, and special features and digital collectibles based on the dynamic menu location.
Premium edition ($100 – Mystery bag with 2 possible combinations. Quantity of 2,000) includes one of two motion key arts (featuring The Flash, Supergirl and Batman together, or Dark Flash) with various levels of rarity revealed after purchase, all four explorable dynamic menu interfaces (Prime Barry’s apartment, Barry’s Childhood room, the Batcave, and the Batwing cockpit), The Flash theatrical film, special features based on each dynamic menu location, all digital collectibles, and exclusive premium special features.
Early access to both editions of The Flash Web3 Movie Experience will be available to DC Bat Cowl NFT holders, DC3 holders, The Lord of the Rings Web3 Movie Experience holders and Superman Web3 Movie Experience holders for an exclusive 12-hour window starting at 12:01 AM ET on July 18.
