Warner Bros. Discovery collaboration is the latest in a series of international partnerships Yes has recently forged.
Warner Bros. Discovery has teamed up with Israeli broadcasting group Yes to launch discovery+ in Israel on September 14.
The streaming service will make its debut on yes+ and Sting TV.
Meanwhile, the Discovery linear channels will also continue to be broadcast on yes within its various subscription packages – Discovery Channel, Discovery Science, TLC, ID, Animal Planet as well as Eurosport 1 and 2.
Commenting on the deal, Jamie Cooke, General Manager, CEE, Baltics, Middle East, Mediterranean and Turkey at Warner Bros. Discovery, said: “We have started the roll-out of discovery+ as a streaming service across the region in December 2020 and we continue our journey towards building a strong digital presence together with our partners. Yes is an established and well-respected player in Israel and therefore the perfect partner to grow our global footprint with. In Israel, discovery+ will stand out from other streaming services by being the definitive destination for real-life entertainment. That makes it complementary to what yes is offering now. Warner Bros. Discovery has the ability to blend the best we have to offer, iconic global brands, network and knowledge with yes’s content and local expertise. I’m excited to start this journey with yes. This partnership, along with our recent investment in Reshet, shows our growing commitment to the Israeli market.”
Ilan Sigal, CEO of Yes, added: “We are thrilled to announce this strategic partnership with Warner Bros. Discovery, which will allow yes subscribers to enjoy the variety of Warner Bros. Discovery’s top-notch content, via Israel’s best viewing experience. discovery+ is one of the most exciting and growing content propositions in the world, it is the definitive real-life catalogue combining the best of factual and entertainment programming, and we’re very proud to take part in its introduction to the Israeli market. This latest agreement joins previous strategic cooperations yes finalised in the past year and is yet another important step in yes’ TV revolution, further establishing the company as the leading and biggest IP-based television service in Israel, continuing to grow its subscriber base.”
