This follows CANAL+ Group’s move to reinforce its English-speaking channel proposition within its pay-TV offer and footprint in the country.
WarnerMedia and CANAL+ Group have announced the launch of leading WarnerMedia channels, TNT and Cartoon Network, within Les Bouquets CANAL+ pay-TV’s offerings in Rwanda, from May 19.
CANAL+ Group already has a vast presence in pay-TV in Africa with its French-speaking channels and aims to reinforce its English subscriber base. While WarnerMedia is already distributing the English news channel, CNN International, through the platform in Rwanda, this deal will further diversify its channel offering giving Les Bouquets CANAL+ viewers access to the blockbuster movie channel tailored for African viewers, TNT, as well as WarnerMedia’s kid’s channel, Cartoon Network.
Users can now access Cartoon Network’s content like ThunderCats Roar, as well as more than 1,000 new episodes of the channels’ shows like Teen Titans Go!, DC Superhero Girls, Apple and Onion and Craig of the Creek. The channel also offers locally produced African content such as Pop up Party produced in Kenya, and the Nigerian animated short, Garbage Boy and Trash Can.
TNT lineup includes blockbusters such as Apocalypto, Green Lantern, Batman Begins, Anaconda 3: Offspring, and Million Dollar Baby.
Commenting on the deal, Guillaume Coffin, VP Head of Commercial and Business Development Turner France, Africa & Israel, said: “WarnerMedia has been present in Africa for more than 20 years, operating six channels across the continent in 56 English, French and Portuguese speaking countries. Launching TNT and Cartoon Network is an exciting expansion of our partnership with CANAL+ Group in Africa. I am convinced that the tremendous success of these two channels in Africa, as well as their dedicated line-up of content and productions tailored for African viewers, will be welcomed by CANAL+ subscribers in Rwanda. This is, once again, confirmation that our localisation strategy is meeting the growing demand from viewers.”
Alexandre Gruner, SVP Channels Acquisitions and Partnerships for CANAL+ International, remarked: “We are delighted to bring TNT and Cartoon Network to our LES BOUQUETS CANAL+ subscribers in Rwanda. These two channels are a must-see in terms of Hollywood blockbusters and unexpected and imaginative kids programming, and will seamlessly satisfy our viewers’ expectations.”
