Weyyak is Zee Entertainment’s first Arabic Video On-Demand streaming platform which provides premium content for free that is available on both website and mobile devices.
SVOD platform Weyyak, which is owned by Zee Entertainment, is in talks with three partners for hosting and distributing their content, Nadine Samra, Chief Business Officer, Weyyak.com revealed in a recent interview to BroadcastPro ME.
Samra also highlighted that Weyyak’s YouTube channel now has 1.5m subscribers that have been grown organically. It is a milestone for the service given that Weyyak is a new product and only posts 30-second teasers or promos of its programmes on YouTube.
Commenting on the revelation, Samra said: “What we want to tell the market is that we are willing to explore different content models with partners, depending on their objective. Being in the digital space gives us the flexibility to accommodate requirements outside of traditional models and explore any opportunity that offers a win-win for both parties.”
