World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in South Africa in 2010, according to Forbes. The vast majority of the money will come from the sale of television and marketing rights. Almost all of the revenue FIFA generates comes from television rights ($1.7 […]
World Cup Brazil will generate $4 billion in total revenue for FIFA, or 66% more than the previous tournament in South Africa in 2010, according to Forbes. The vast majority of the money will come from the sale of television and marketing rights.
Almost all of the revenue FIFA generates comes from television rights ($1.7 billion) and marketing rights ($1.35 billion) from corporate partners like Adidas, Emirates, Sony, Visa, Hyundai and Coca-Cola.
FIFA research, which took a year to produce after the 2010 World Cup in South Africa, said 909 million television viewers tuned in to at least one minute of the 2010 final at home. Some 619.7 million people also watched at least 20 consecutive minutes of Spains 1-0 extra-time win over the Netherlands in Johannesburg. More than 3.2 billion people watched live coverage of the 2010 tournament for a minimum of one minute. The average official rating was 188.4 million for each match.
FIFA TV has already placed the majority of the TV, broadband and mobile rights for the 2014 FIFA World Cup Brazil and other FIFA events.
