The agency focuses on developing creators’ skills, keeping them updated with the latest trends, sharing knowledge and expanding partnerships between influencers.
Xpozed, a fully integrated talent management agency for content creators and influencers, has officially launched in the UAE during the third edition of the One Billion Followers Summit. Held from January 11 to 13 in Dubai under the theme “Content for Good,” the summit is dedicated to the content creator economy.
The launch event at Dubai International Financial Centre (DIFC) brought together content creators, influencers and digital media professionals. It coincided with the summit, which attracted over 15,000 creators and 420 speakers, including global experts and leading influencers.
Xpozed’s launch marks a milestone in advancing the content industry and creative economy in the UAE. The agency aims to meet the evolving needs of MENA-region creators by offering services that enhance career growth, establish strategic partnerships and provide access to advanced global technologies.
The agency offers a wide range of services, including Talent Business Management to support creators’ career growth and help expand their reach; Content Marketing and Production to enhance brand visibility and market presence; Influencer Marketing to leverage creator strategies aimed at targetting audiences effectively and Campaign Design to crafting creative campaigns that help amplify brand vision and audience engagement.
Omar Hmaidat, CEO of Xpozed, said: “The UAE leads the global content creation economy, with initiatives such as the National Strategy for Cultural and Creative Industries and the Dubai Creative Economy Strategy paving the way for unprecedented growth. The UAE’s digital competitiveness has rapidly transformed it into a premier global destination for attracting talent and creatives.”
He added: “As a driving force in the content creation economy, Xpozed possesses the expertise and capabilities to provide creators with the tools and resources they need to achieve growth and development, while offering them opportunities to succeed and showcase their talent. This aligns with our mission to empower talent and connect creators with emerging trends in this dynamic sector.”
The creative economy plays a pivotal role in the UAE’s growth strategy, contributing 3.5% to the national GDP (AED 54.4bn) and forming 5% of the non-oil economy. Recent initiatives, such as the National Strategy for Cultural and Creative Industries, aim to position the UAE as a global hub for creative talent and innovation, supporting sustainable development.
Globally, the creative economy generates over 6.1% of global GDP and annual revenues exceeding $2tn, highlighting its status as one of the fastest-growing economic sectors.