Yahoo has been reported to make a $250 million bid to buy YouTube content creator, Fullscreen. Fullscreen creates content for thousands of YouTube video channels and generates over 3 billion monthly video views. The film, music and tech media is said to attract a young audience. Based in California, Fullscreen was founded in 2011 by […]
Yahoo has been reported to make a $250 million bid to buy YouTube content creator, Fullscreen. Fullscreen creates content for thousands of YouTube video channels and generates over 3 billion monthly video views. The film, music and tech media is said to attract a young audience.
Based in California, Fullscreen was founded in 2011 by George Strompolos, a co-creator of a YouTube initiative which creates content for advertising partners.
Fullscreen created a platform that gives users access to analytics, financial statements on sponsorships, viewing patterns, traffic sources and social media shares.
It has grown rapidly, as marketers have sought ways of remaining connected to lucrative youth audiences, but has struggled to become profitable.
AOL, the digital content group, and Comcast, the US cable operator, are also said to have been interested in making offers to buy the startup.
