Yahoo Maktoob and Mazika tie for online music content

Yahoo Maktoob has announced a partnership with Mazika to provide exclusive Arabic video content as well as archived and new music releases on Yahoo Maktoob Celebrity and Yahoo Maktoob Screen.

Mazika, an online music streaming service, owns 14 music labels including regional stars like Tamer Hosny, Amr Diab, and Ragheb Alama. New music videos and artist releases from Mazika will become available to view first on Yahoo Maktoob prior to their official launches.

Music fans will also have access to unique content including behind-the-scenes videos and exclusive interviews with some of the most famous Arab stars in the region on Yahoo Maktoob via Mazika.

“We are excited to be enhancing our music experience on Yahoo Maktoob and offering users some of the best premium video content that the Arab music scene has to offer,” said Amira Rashad, Head of Media at Yahoo Maktoob.

She added, “Our partnership with Mazika is a step forward in enhancing the overall music offering on our entertainment sites and providing entertaining and inspiring content to enrich people’s online daily habits.”

Reem Raouf, Marketing Director at Mazika Group, said “We are delighted to partner with Yahoo Maktoob in order to bring some of the best content from the music industry online to its wide audience in the region, whether it is recently released video clips, exclusive photos, or all of the latest news on your favorite stars.”

Since its launch in June this year, Mazika has organised a series of live music concerts in Egypt to help underground bands such as Sharmoofers  to perform live. It also sponsored the Amr Diab Concert held this month.

It’s recent launch includes the Mazika Juke Box, a service that can be used in public places such as beaches or malls. Users can select his favourite songs from Mazika Juke Box application that are then played on the facility’s sound system directly.