Yasmina, the bilingual AI assistant seamlessly integrated into Yango Play, engages users in both Arabic and English.
Yango, renowned for tailoring global technologies to meet local needs, has announced the launch of Yango Play, an entertainment service integrating video streaming, music, and mini-games through the power of artificial intelligence.
Yango Play boasts an array of entertainment options, including exclusive premieres of Arabic and international movies and series, personalised music streaming, and interactive mini-games, all enhanced by Yasmina, an AI-based Arabic voice assistant. Now accessible in the KSA, UAE, and other GCC countries, subscribers can enjoy cross-platform access via smartphones and TVs.
This super app prioritises authentic content, championing regional production studios and artists. Serving as a launchpad for local talent, Yango Play enriches the entertainment landscape by offering original content that resonates with cultural identities.
Yasmina, the bilingual AI assistant integrated into Yango Play, revolutionises user interaction. Fluent in Khaleeji and adept in major Arabic dialects, including Egyptian and Lebanese, Yasmina not only suggests music but engages in conversations and provides information on various topics, enriching the user experience.
A cornerstone of Yango Play’s innovation is its AI-powered endless music stream, crafting personalised playlists based on user preferences and spotlighting regional gems. As the platform evolves, its recommendation technology will adapt, ensuring a highly personalised and culturally relevant user experience.
Commenting on the launch of the app, Roman Shimansky, MENA Region Business Director at Yango Play, said: “At Yango Play, we’re devoted to crafting a joyful entertainment experience, offering a selection of diverse content that turns every moment into a delightful adventure. Our ever-evolving platform uses AI to provide more seamless and intuitive experiences by understanding your preferences—whether by curating uplifting music for your drive, engaging shows for family time, or quick games for a brief pause in your day. We are deeply committed to enhancing these experiences through our original content and strategic collaborations with regional creatives, ensuring that each choice on our platform is a step towards discovering vibrant new emotions.”
Featuring blockbuster hits like Mr Ex and the sequel to the beloved classic Awlad Harim Kareem, Yango Play promises an expansive catalogue of acquired and produced films and series in the near future. Upon sign-up, users receive a 60-day free subscription, followed by a paid plan (29.99 AED {$8.17} for multiple devices per month in the United Arab Emirates).
