This feature aims to elevate the music streaming experience by seamlessly blending familiar favorites with new discoveries, ensuring each listening session is tailored to individual tastes.
Yango Play, the first AI-powered entertainment super app combining video streaming, music, and mini-games, has introduced My Vibe, a new feature in its Music section that adapts to users’ music preferences in real time. This marks a significant advancement in personalised music streaming, with users discovering up to 66% of their new favourite artists through My Vibe.
My Vibe offers a recommendation system that adjusts to the listener’s immediate preferences and mood shifts. Using an advanced recommendation algorithm, it considers over a thousand variables related to user behaviour and content to curate tracks, artists, and genres that align with the listener’s selected preferences, mood, and historical interactions.
For instance, if a user skips several instrumental tracks, My Vibe quickly adjusts to favour vocal tracks. By employing deep neural models, it understands the evolution of users’ musical interests. Analysing listening history, track sequences, and other factors, My Vibe can predict and cater to a person’s musical taste development, making each music session fresh, engaging, and personal.
The suite of AI algorithms within My Vibe also analyses the music content itself. These algorithms study tracks by examining their spectrogram, frequency ranges, sound, beat, rhythm, vocal tone, genre, and more. The algorithm then suggests tracks with similar parameters based on user likes, dislikes, and other factors. Collaborative filtration algorithms also leverage data from users with similar preferences, suggesting new music discoveries across different cities and communities.
Roman Shimansky, MENA Region Business Director at Yango Play, said: “We often enjoy listening to familiar music, but it can sometimes become monotonous, even if we really like it. It lacks the thrill of discovering something new and exciting. My Vibe excels at sparking a range of emotions, providing that delightful surprise when you encounter a track for the first time and instantly know you’ll love it. With My Vibe, there’s no need to toggle between your favourite tunes and new tracks or waste time choosing playlists. Everything you need is accessible with just one touch.”
Yango Play also offers a diverse array of curated playlists for every occasion and mood. From ‘New and Hot’ with the latest Arabic and Khaleeji hits to specialised selections like ‘Yoga Flow’ and ’80’s Rewind,’ the expertly curated playlists ensure there’s always something new to discover, catering to all musical tastes and activities. Listeners can also find rising local Arabic talents across genres.
New users receive a 30-day free subscription, followed by a paid plan allowing up to four profiles ($8.16 for multiple devices per month in the United Arab Emirates).
