The panel explored the evolving media and entertainment landscape in the Middle East, valued at USD 41.13bn in 2024 and projected to reach USD 59.10bn by 2029 with a 9.41% CAGR.
Yango Play has participated in the Arab Media Forum, demonstrating its dedication to growth and collaboration within the entertainment industry. This forum, held under the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, and Ruler of Dubai, was part of the larger Arab Media Summit, drawing more than 4,000 industry experts to explore advancements and innovations in media.
As the first AI-powered entertainment super app, Yango Play integrates video streaming, music, mini-games, and Yasmina, an AI-based Arabic voice assistant with a human-like touch. Yasmina aims to revolutionise user engagement and set new standards in personalised digital entertainment by adapting content and recommendations to individual tastes and cultural preferences, leading the way in transforming the entertainment landscape in the Middle East.
Roman Shimansky, MENA Region Business Director at Yango Play, joined industry leaders such as Mohamed Al Mulla, CEO of Dubai Media, and Nasser Almomen, CEO of SHASHA, in a panel discussion on “Streaming and the Future of Entertainment” at the forum. The panel explored the evolving media and entertainment landscape in the Middle East, currently valued at USD 41.13bn in 2024 and expected to reach USD 59.10bn by 2029, growing at a CAGR of 9.41%. Topics included the impact of streaming services, the role of localised Arabic content and AI in shaping future media consumption, and the evolving landscape of the industry.
Roman Shimansky said: “The media and entertainment landscape in the Middle East is marked by a rapid technological adoption and an increasing demand for digital media. At Yango Play, we are not just adapting to these changes; we’re leading them. Our use of advanced AI like Yasmina and our music feature ‘My Vibe’ (Ajwaii) helps us deliver a uniquely personalised experience that resonates deeply with our audience, particularly in the Arabic-speaking regions. Our focus isn’t on competing in the market; instead, we are committed to growth by fostering a culture of innovation and inclusivity that supports the industry, the local talent, and enhances the digital entertainment experience for all. With the current penetration of digital and streaming platforms at just 4% in the region, the opportunity for growth is immense. Our aim is to expand and enhance technology and content across the region, contributing significantly to the growth of talent within the industry. Competition for us is a catalyst, not a hindrance, helping to drive our progress and innovation.”
Roman emphasised Yango Play’s commitment to the local culture and talent and stated: “Residents of Arabic-speaking countries have a profound attachment to their culture and show keen interest in national content, including music, movies, and series. With our innovative technologies and experience in the entertainment industry, Yango Play enriches the users’ lives by offering high-quality, culturally resonant entertainment. We’re also focused on empowering the Arab youth by providing platforms for them to tell their untold stories, fostering a two-way dialogue that reflects our commitment to growth rather than mere competition.”
As the industry evolves, Yango Play remains at the forefront, integrating AI and other technologies to influence content creation, distribution, and consumption, ensuring it stays at the cutting edge of the digital entertainment landscape.
