If implemented, the move will put YouTube in direct competition to Amazon and Apple which offer similar services at the moment.
Video sharing platform YouTube is in talks to offer third-party video subscription services, which will allow users to sign up for subscription services from other entertainment platforms through YouTube, according to a report by The Information.
According to the report, YouTube could allow people to purchase subscriptions to services from networks like Showtime, HBO, Netflix, CBS All Access, and others.
It is yet to be confirmed if the new subscription channel offering would be linked to YouTube TV specifically or would be a separate endeavour.
It comes right after Google revealed YouTube Premium and YouTube Music have 20m paid subscribers, while the YouTube TV package has 2m subscribers.
However, the big issue is there’s no minimum guarantee that the new service will take off as there are already big players in the market with easy access. Plus, high programming fees make the minimum guarantee even more difficult to reach.
