Primetime Channels will feature shows and movies along with trailers, behind-the-scenes footage and cast interviews.
YouTube has announced a new Primetime Channels feature for users to access a host of streaming services within its app.
According to the company’s blog post, users will be able to directly subscribe and watch content from more than 30 streaming platforms, including Paramount+, Showtime, Epix, Starz, and AMC+. At present, the feature is launched in the US.
Jeff Shultz, Chief Strategy Officer and Business Development Officer, Paramount Streaming, said: “We are excited to expand our partnership with YouTube to offer customers of Paramount+ another way to stream the content they love. This new feature gives us the opportunity to expand our presence on YouTube, broadening our reach and giving consumers even more choice when it comes to streaming the best in entertainment.”
YouTube recommendations will now also include programmes from Primetime Channels.
YouTube claims that the company will keep adding new content options to Primetime Channels and eventually, it will expand worldwide to international users as well.
In a blogpost, YouTube said: “Once you sign up, content from your Primetime Channels will be reflected into the YouTube experience you know and love. For fans who like to go deeper into what they’re watching, Primetime Channels homepages will feature shows and movies with curated trailers, behind-the-scenes footage and cast interviews. When searching for content from your purchases, you’ll be able to quickly identify and access them in the search results, alongside videos from your favourite creators.”
