Zain Bahrain will soon organise the first-ranked Esports summer championship in the Kingdom.
Zain Bahrain has signed a Memorandum of Understanding (MoU) with Bahrain Esports Federation and teamed up with Playhera to develop and grow the gaming and esports ecosystem in the kingdom.
The collaboration aims to support and explore esports enthusiasts and gamers through organising Esports championships and tournaments and exploring the potential of esports in the Kingdom, which comes as part of Zain Bahrain’s future roadmap to grow the gaming community.
With the support of both entities, Zain Bahrain will organise and launch the first-ranked Esports summer championship in the Kingdom, which will give the community another opportunity to engage in Esports. The championship will soon be announced and will be open for all gamers over 13 years.
Speaking about the cooperation, Abdulla Bin Khalid Al Khalifa, Zain Bahrain Director of Communications & Investor Relations, said: “Esports continues to grow dramatically in popularity and participation, particularly amongst young people, and the Middle East is one of the fastest-growing gaming regions in the world, and Zain Bahrain aims to explore and create opportunities for the Esports enthusiasts and gamers to participate in a team environment like traditional sport with all the benefits. We hope to play a major regional role as an enabler of esports, to grow the gaming ecosystem collectively, and give gamers the support and recognition they deserve to compete globally.”
He added: “The collaboration with Bahrain Esports Federation and Playhera will play an important role in discovering and supporting new local gaming talents, organizing Esports Championships, and building a vibrant gaming scene, reflecting 2030 vision towards improving youth skills.”
Hussain AlKooheji, President of Bahrain Esports Federation, stated: “We are proud to partner with Zain Bahrain to provide more opportunities to local gamers and Esports enthusiasts and to build and expedite the growth of Esports in the Kingdom. We look forward to launching the first-ranked Esports summer championship in the Kingdom.”
Naif Mulaeb, Chairman & CEO of Playhera MENA, commented: “Throughout our collaboration with Zain Bahrain, we will be able to leverage our technology, expertise, and market knowledge to ensure that a national-level Esports team in Bahrain are properly built from the grounds up. We wish to be the partner that Zain Bahrain relies on when dealing with Federations, teams, influencers, and other entities, and we will carry such burdens off your shoulders because it is our bread and butter.”
Zain Bahrain has also recently signed a three-year partnership with Bahrain Schools and Collegiate Athletics Association (BSCAA) to build Esports’s ecosystem and advocate its values across the Kingdom. The partnership aims to support Zain Bahrain in hosting online and physical Esport events for school students across the Kingdom, including organising boot camps, tournaments, and championships that will foster the growth and upskilling of gaming talents, as well as further developing their cognitive skills.
