Zeasn, Foxxum, and rlaxx TV will showcase their joint vision, products, and solutions at IBC 2023 in Amsterdam next month.
Zeasn, a provider of smart home solutions and services, has acquired sister companies Foxxum, a smart TV solutions provider, and rlaxx TV, an international AVOD/FAST streaming service.
With this strategic move, the strengths of all three companies are combined, positioning Zeasn as the leading independent provider of CTV operating systems (OS) and AVOD/FAST products in the market.
With an installed base of 85m CTVs worldwide and an AVOD/FAST service accessible on 1.2bn devices in 27 countries, the combined companies offer an extensive platform for content distribution and monetisation of user engagement.
As part of the integration process, Whale OS 3 and Foxxum OS 4 operating systems will be merged into the new Whale OS 4. The creation of Whale OS 4 will lead to accelerated growth and aims to grow from the combined installed base to more than 200m within three to five years. Additionally, the acquisition of Foxxum significantly expands the app portfolio of Whale OS 4. Combined with Zeasn’s AI-enabled algorithms, data tracking tools, and personalised recommendations, Whale OS 4 intelligently curates content tailored to individual preferences.
Rlaxx TV, will be integrated with Zeasn’s streaming service, Whale Live and operate under the name rlaxx TV, offering a range of content.
A key aspect adopted from Foxxum’s business model is the sharing of 80% of the monetisation revenue of CTV operating systems with partners. This revenue-sharing approach will be incorporated by Zeasn and retained under the current name Mission 1 Joint Venture Alliance.
All Foxxum and rlaxx TV executives will remain on board, assuming leadership positions within the newly formed group.
Commenting on the acquisition, Jason He, CEO of Zeasn, said: “We are delighted to welcome the talented teams from Foxxum and rlaxx TV to the global Zeasn family operating now in Europe, China, India, and North America to serve our customers globally. Their expertise and market position, combined with our existing capabilities, will propel us to new heights in the CTV industry. Together, we will redefine the CTV landscape, offer a compelling alternative, and deliver world-class experiences for viewers. This is a significant step in preparing our company for a future IPO.”
Ronny Lutzi, CEO of Foxxum and rlaxx TV, added: “The combination of three strong companies will accelerate our strategy to form the leading independent player that our customers have long demanded. From day one, we are poised to swiftly outpace other independent players, surpassing them not merely in sheer installation numbers, but also through our industry expertise. With solid support from the global TV supply chain, we aim to position ourselves at eye level with industry giants like Google TV and Roku. I am extremely excited to merge our efforts with Zeasn. It feels like two parties have found the perfect match.”
The first public presentation will take place at IBC 2023 in Amsterdam from September 15th to 18th, 2023, where Zeasn, Foxxum, and rlaxx TV will showcase their joint vision, products, and solutions.
