Zee Alwan and Zee Aflam have launched on Samsung TV Plus in the United Arab Emirates, Saudi Arabia and Egypt.
Zee Entertainment Middle East has announced the launch of its Arabic entertainment channels, Zee Alwan and Zee Aflam, on Samsung TV Plus. This collaboration allows viewers in the United Arab Emirates, Saudi Arabia and Egypt to access a wide array of premium Indian content, dubbed and subtitled in Arabic, directly on their Samsung Smart TVs.
The fast channels will feature a curated selection of movies and series starring Bollywood stars such as Shah Rukh Khan, Salman Khan, Shabir Ahluwalia and Alia Bhatt, across genres including romance, comedy, thriller and action.
Zee Alwan is known for its family-oriented programming, offering a diverse range of top-tier Indian drama series dubbed in Arabic. Meanwhile, Zee Aflam is known for showcasing the latest Bollywood premieres, both dubbed and subtitled, catering to the varied tastes of the Arab audience.
Speaking about the collaboration, Ashok Namboodiri, Chief Business Officer of International Business at Zee Entertainment Enterprises Ltd., said: “The addition of Zee Alwan and Zee Aflam to Samsung TV Plus represents a significant milestone in our efforts to expand the reach of our premium content. This partnership not only strengthens our presence in the region but also emphasizes our commitment to delivering diverse and engaging entertainment options to our viewers.”
Jennifer Batty – Head of Content for EMEA at Samsung TV Plus, added: “We are delighted to add Zee Alwan and Zee Aflam to Samsung TV Plus in the United Arab Emirates, Saudi Arabia and Egypt. This marks an exciting moment as we bring hours of Bollywood-centric content to the Arab region, exclusively to Samsung TV owners. We look forward to bringing the vibrant world of Bollywood to both new and existing audiences through dubbed and subtitled content in Arabic.”
Samsung TV Plus, Samsung’s free ad-supported streaming TV (FAST) and video-on-demand service, offers nearly 2,500 channels globally, along with thousands of shows and movies on-demand across various genres. Integrated into Samsung TVs from 2016 to 2024, and available on Samsung Galaxy mobile devices, Samsung TV Plus is completely free, requiring no subscription or login. In Saudi Arabia, the UAE and Egypt, users can enjoy this service on Samsung Smart TVs from 2021 models onwards.