Zee Network has launched Zee Cinema Middle East to provide the regions viewers with the latest Hindi blockbusters, classics, and specialised segments on the leading stars in Bollywood from the 24-hour Hindi movie channel. The network already airs Zee Aflam, a special movie channel primarily targeted at Arab audiences. Speaking about the new launch, Bharat […]
Zee Network has launched Zee Cinema Middle East to provide the regions viewers with the latest Hindi blockbusters, classics, and specialised segments on the leading stars in Bollywood from the 24-hour Hindi movie channel. The network already airs Zee Aflam, a special movie channel primarily targeted at Arab audiences.
Speaking about the new launch, Bharat Ranga, COO of Zee International, said, “Zee Cinema has been a very successful channel for us, world over. We have an extensive library of more than 1500 titles. Unlike other movie channels that thrive on primetime shows, we offer premium movies in the morning, afternoon and evening which provides us with a very strong viewership. We believe that the distribution of this channel will give our programming and service, a distinctive and innovative edge. With a large South Asian community, Middle East, North Africa and Pakistan represents an important region for Zee. We are excited to bring our top rated events and Bollywood hits into the living rooms of viewers across these countries.
Zee Cinema will be available on DTH through ADD (Arab Digital Distributions Pehla Bouquet), on IPTV/Cable through E Vision & on IPTV through du & Qatar Telecoms Mosaic TV.
Commenting on the launch of the new dedicated Middle East feed, Majed Sahelli, general manager of Pehla added: With the launch of the dedicated Middle East feed of Zee Cinema, our subscribers will now have the opportunity to watch quality movies at timings suitable for them with lesser breaks and blockbuster movies on weekends in addition to local programming.
Humaid, Rashid Sahoo, CEO of E-Vision added: We are delighted to reintroduce Zee Cinema through the new Zee Cinema Middle East Beam on our platform. The introduction of this channel on eLife and e-vision packages in addition to e-Pehla packages further strengthens our repertoire of entertainment options provided to our customers and also substantiates our commitment to offer the best-in-class TV entertainment to our viewers.
