Paola Ambrogio spearheads the growth of Zefr's data platform in the region, with a particular focus on Arabic speaking countries.
Zefr, a major data company for brand suitability across video on YouTube and Facebook, has announced the appointment of Paola Ambrogio as Commercial Director for the Middle East and North Africa (MENA).
Ambrogio joins Zefr from FreeWheel, where she was Commercial Director for MENA. With her experience in business operations, she will spearhead the growth of Zefr’s data platform in the region, with a particular focus on Arabic speaking countries, including the United Arab Emirates. Ambrogio has over 15 years of experience in managing global teams, international business and strategic partnership development working for the likes of Google, StickyADS.tv (acquired by FreeWheel) and YuMe.
Speaking about the appointment, Paola Ambrogio, said: “With content adjacency a key topic in the increasingly polarised digital world, Zefr is at the forefront of improving brand suitability capabilities across video, and increasing transparency for brands and agencies. I’m delighted to help drive Zefr’s plans to provide an ethical and safe video ad environment throughout the MENA region.”
Ambrogio will be based in Dubai, and will join Zefr’s growing international sales team, alongside VP of EMEA Ross Nicol, Commercial Director for the Nordic countries, Kenny Spangberg, and Commercial Director for Southern EMEA, Ultano Kindelan Williams.
Globally, Zefr’s platform is leveraged by brands and advertisers to standardise their brand suitability across both YouTube and Facebook. Rather than rely on broad semantic tools, the company has built a patented “Human-in-the-Loop” approach to brand suitability, combining human cognition with machine learning to identify and target videos based on context, not often misleading keywords. Data can be activated in more than 54 languages; critical for global brands. With this latest expansion, Zefr will have market leaders and successful infrastructure to serve customers across the MENA region, along with providing Arabic language capabilities.
Rich Raddon, co-founder and co-CEO, added: “Over the last year, demand for more transparent video data solutions has risen on a global scale, fuelled encouragingly by increased consideration for brand suitability and safety. Zefr looks forward to delivering suitability at scale for brand advertisers in the Middle East and North Africa within the high-profile platforms of YouTube and Facebook.”
