We have barely recovered from CABSAT, and some of us will be jet-setting to Vegas in a couple of weeks and then to Singapore for BroadcastAsia. I cant wait to see the new technologies that will be on show at NAB this year. But back to CABSAT. There were a lot of discussions at […]
We have barely recovered from CABSAT, and some of us will be jet-setting to Vegas in a couple of weeks and then to Singapore for BroadcastAsia. I cant wait to see the new technologies that will be on show at NAB this year. But back to CABSAT. There were a lot of discussions at the show, but I want to draw your attention to the one important element being discussed frequently by industry players: monetisation of content, not just on linear inventory, but on OTT assets as well.
We held a roundtable last month with Verimatrix, and some people at the discussion proposed making content available on a common platform and sharing revenues. Of course, this immediately brought to the fore the challenges of collaboration namely, who pays how much to secure the rights to specific content, how revenue sharing can be determined when some players have better content than others, how it is indexed, and so on. The fact that somebody even proposed that idea is the start of a conversation. We will bring you full details of this roundtable in the next issue of BroadcastPro ME.
This talk of collaboration reminds me of a recent announcement by Fox Networks Group, Turner and Viacom, who have joined forces in the US to create OpenAP, an advanced audience platform standard for cross-publisher audience targeting and independent measurement. The consortium has been cagey about revealing too many details, but has promised to announce more this month. While I dont have the space to go into the details here, it is interesting to note that some mature conversations around collaboration have begun in international markets. Perhaps this will trigger opportunities for regional dialogue as well.
