Advanced Media hosts event to unveil RED V-RAPTOR [X] series in Middle East

On March 25th, Advanced Media organised a special Iftar event at Sofitel Hotel Dubai Downtown, gathering RED enthusiasts, rental houses, broadcasters, and filmmakers for the exclusive launch of the RED V-RAPTOR [X] and V-RAPTOR XL [X] in the Middle East. The event featured an engaging presentation led by Raj Peddinti, Sales Engineer EMEA, and Volkan Gursoy, Territory Sales Manager EMEA, providing the 40 attendees with an interactive and informative experience.

The V-RAPTOR [X] 8K VV represents a fusion of RED’s two camera families, offering versatility and performance. Notably, it is the first large-format global shutter camera available, boasting enhanced features such as improved in-camera audio pre-amps and a redesigned sensor cavity to enhance contrast performance and mitigate stray light.

A highlight of the presentation was the introduction of RED Global Vision, a suite of tools leveraging the global shutter sensor to enhance flexibility and ease of use throughout the production process. With features like Extended Highlights, Global Vision enables the camera to capture finer highlight detail for HDR finishes and provides smoother highlight roll-off for SDR. Additionally, RED Global Vision introduces Phantom Track, facilitating streamlined Virtual Production environments and enhancing monitoring capabilities on-set.

Mark “Hobz” Hobson, a cinematographer and ACS Member, expressed his enthusiasm for the new technology, and said: “It was a great night for VIPs to get hands-on with the new RED tech of the Raptor X series. Advanced media perfectly hand-picked UAE Industry individuals to attend which created a great pool of tech discussions and innovative questions. The RED Raptor X is not a replacement of the recent Raptor but an upgrade alteration for Virtual production and VFX plate solutions.”

Following the successful launch event, Advanced Media has been actively engaging with clients, offering hands-on experiences and demos to familiarise them with the latest RED innovations. Furthermore, plans are underway for a similar event to be hosted at their premises in Riyadh, Saudi Arabia, following the conclusion of the holy month of Ramadan.

In addition to the introductory event, joined by RED team members VolKan and Raj, Advanced Media has been visiting clients in person to offer hands-on experiences and demos to familiarise them with the new launch.