More than 150 content partners, 600 new channel deliveries and millions of hours of view were enabled through the Amagi Connect pilot programme in the last four months.
Amagi has launched its end-to-end FAST marketplace, Amagi Connect, to facilitate the discovery, connection, and monetisation of digital content. Designed to cater to both content owners and FAST platforms, Amagi Connect streamlines the process end-to-end, enabling both sides of the ecosystem to rapidly do business and launch new channels in the fast-paced world of FAST.
Amagi offers a vast catalogue of FAST channels that can be accessed by various platforms such as connected TVs, virtual Multichannel Video Programming Distributors (vMVPDs), OTT apps, telcos, and pay-TV providers. These platforms can benefit from the diverse content options and global reach of Amagi’s multi-language and multi-genre channels. Through pre-agreed terms, platforms can easily request to connect with a channel and expand their content offerings. Similarly, content partners can pitch their channel to a platform and request a connection. When both parties agree, Amagi promptly creates a new content delivery route.
Amagi Connect boasts a cutting-edge feature called the FAST Delivery Tracker that offers end-to-end visibility into the channel delivery process. This feature enables platforms and content partners to track the status of their channel deliveries in real-time, ensuring complete transparency and control. Additionally, the platform provides comprehensive performance analytics for each channel, giving content providers and platforms insights to optimise their content and drive revenue growth.
Srinivasan KA, Co-founder & Chief Revenue Officer at Amagi, said: “At Amagi, we recognize the challenges that platforms and content providers face in sourcing and monetizing content. With Amagi Connect, we aim to simplify this process by providing a one-stop solution that connects content providers with popular platforms globally. As the fast-evolving FAST ecosystem continues to grow, we are excited to support these players in their journey towards success.”
Marcos Milanez, Chief Content Officer, Rakuten TV, added: “Amagi Connect has become an important driver in our FAST growth, already providing us dozens of channels across all markets. The simple and intuitive marketplace experience has allowed us to tick all the boxes we need to launch channels on our platform quickly and efficiently.”
Haohong Wang, General Manager, TCL Research America, stated: “Expanding our content slate has been quicker and easier than ever with Amagi Connect. The ability to easily connect with new channels on the marketplace and track their delivery and performance has been a huge time saver. It is allowing us to experiment as viewership and engagement on our platform is growing.”
Julio Sobral, SVP of Channel Distribution, Blue Ant Media, noted: “Building great relationships with platforms internationally is a huge part of our growth strategy. With support from Amagi’s Connect marketplace, we are already seeing opportunities to connect some of our FAST brands with platforms.”
Johan Kim, VP and Co-founder of NEW ID, commented: “As the demand for Korean and Asian content continues to grow globally, it’s absolutely imperative we have our finger on the pulse of new FAST distribution opportunities. Amagi Connect allows us to discover existing and emerging platforms and services and launch easily to expand the growth of our FAST channel portfolio.”
