This new ARFX ecosystem requires no coding, no scripting, no 3D modelling skills, and no additional tracking hardware.
At NAB Show 2023, ARwall will introduce ARFX StudioBox, a turnkey solution designed to enable professional filmmakers and solo creators to get started in Virtual Production.
Rene Amador, CEO and Co-Founder of ARwall, will also host ARFX Virtual Production Workflows and Q&A at the Canon booth (#C3825) on April 16 for brands and agencies, April 17 for education, and April 18 for independent filmmakers.
The result of a seven-year development process, ARFX StudioBox and the ARFX App seamlessly integrate with smart devices — currently iOS, Android coming soon — without needing costly, additional tracking hardware. Instead, creators can use their existing mobile devices, with TVs or projectors as backdrops, to create in-camera XR illusions.
ARFX StudioBox consolidates every piece of the Virtual Production puzzle into one place, enabling filmmakers to customise their colour, lighting, and camera settings in a matter of minutes — with no in-depth coding, game engine, or 3D design experience required. Instead, creators choose from a marketplace of professionally designed and lit scenes integrated into the app, with curated backdrop vistas, a colour lab, and many filmmaking “cheat” tools, to get the right shot.
NAB Show attendees can take advantage of an exclusive offer to pre-order ARFX StudioBox at a discounted price.
Canon will host hands-on ARFX Lens demos with its C300 Mark III and C500 Mark II cameras. Guests will have the opportunity to experiment with this plug-and-play integration that requires no gears, no lens mapping, no calibration, and no physical lens encoding. Instead, the new ARFX Comp Pro Plugin for UE5 receives lens data directly from the lens serial port, a proprietary innovation of Canon and ARwall. Currently, the solution supports the Canon 18-80mm EF 5-Pin Modified and the Canon 17-120 EF/PL lenses.
Jocelyn Hsu, Chief Product Officer and Co-Founder of ARwall, said: “We invite everyone to visit our booth at NAB and experience the ARFX Lens firsthand. This innovative solution, co-created by Canon and ARwall, offers filmmakers a superior lens emulation option, freeing them from the burden of setup times that take 30 to 60 minutes with physical lens mapping. Instead, they plug and shoot, allowing them to focus on the storytelling.”
ARwall also announces its official partnership with HTC Vive Mars and Antilatency, acting as an official reseller for both camera tracking technologies. Through these new partnerships, ARwall strives to make Virtual Production more affordable to filmmakers, bringing a new level of quality to this type of content.
Rene Amador added: “We are always seeking new and innovative ways to enhance the Virtual Production experience. With the announcement of ARFX StudioBox, and our partnerships with Vive and Antilatency, we can offer creators of every level an opportunity to start working with XR in no time. Whether you’re a professional filmmaker looking to get started with the tech, or you just want a great Zoom backdrop, you can trust we’ll have a solution.”
Stand C6650
