PILOT named Backlight’s MAM solution iconik one of three winners of the 2023 Innovation Challenge.
Media and entertainment technology company Backlight will showcase the latest updates to its Backlight Creative product lines – ftrack, iconik and Gem – including the first integration between two Backlight Creative products that opens up new workflows to creatives worldwide at the NAB Show 2023, in April
The new integration between ftrack’s creative review and approval product, cineSync and iconik brings a new level of accessible media asset management to cineSync users while also extending iconik’s media playback functionality to include original, high-resolution content and interactive reviews.
The integration delivers a smoother workflow for cineSync users who wish to store, manage, access and share their project media with collaborators. CineSync users can explore and browse media in iconik, select versions or media they want to review, and load that media into cineSync for synchronized review.
File transfers are encrypted and watermarked for security and can be set to auto-delete from guest machines at the end of the review.
Inside iconik, users can select media and launch a cineSync review session containing iconik-based versions or collections directly from inside the iconik UI. At the end of the cineSync review, all notes and annotated frames can be exported back to iconik and stored against the correct versions or media, so all feedback is captured and sorted in iconik as the single source of truth.
The integration is available to users who are subscribed to both cineSync 5 Pro and iconik.
Additional Backlight Creative innovations to be shown at NAB 2023 include integration between iconik and Adobe Final Cut Pro; integration between ftrack Studio and Unreal Engine; the iconik 2023 Q1 release; and cineSync 5.3.
PILOT, the technology innovation initiative of the NAB, named Backlight’s MAM solution iconik one of three winners of the 2023 PILOT Innovation Challenge. The challenge specifically sought products or prototypes that align with three focus areas of the 2023 NAB Show associated with the content lifecycle: Create, Capitalise and Connect. Backlight will present iconik on Monday, April 17 at 4:20 – 5:00 pm PT in the West Hall, Connect Inspiration Theater W3421A, located within the Connect Experiential Zone.
Stand W3157