Bitmovin has partnered with content security provider NAGRA to deliver a new forensic A/B watermarking solution.
Bitmovin, a provider of video infrastructure for digital media companies, will debut its Next-Generation Video on Demand encoding solution at the 2022 NAB Show.
The enhanced encoding technology is designed to provide the highest quality for audiences across a range of devices and at lower bitrates.
Stefan Lederer, CEO and co-founder of Bitmovin, said: “As streaming networks fight for territory and invest heavily to produce compelling original content, no one can afford a subpar audience experience. The entire industry is grappling with audience churn, experimenting with different pricing models and promotions to maintain their subscriber numbers. But focusing on the audience experience and insisting on a new standard of quality across the board feels like the right place to start – and that led us to develop our Next Generation VOD Encoder.”
Bitmovin’s Next Generation VOD Encoder supports Multi-codec streaming, Content-aware encoding, Quality-focused features, and Advanced Content Protection.
It includes the ability to run multi-codec streaming workflows combining AVC, HEVC, VP9, AV1 and VVC. By matching higher performance codecs with compatible devices, it’s possible to deliver better quality with limited bandwidth. Furthermore, Bitmovin implemented VVC, the successor to HEVC, as an experimental feature in the encoder.
Bitmovin’s Next-Generation VOD Encoder offers the market-leading Per-Title, and Per-Shot encoding in Beta, which improves the bitrate distribution within a single rendition based on shot boundaries (i.e. scene changes).
The encoder has enhanced Dolby Vision HDR capabilities, supporting conversions to other HDR and SDR formats in a combined workflow. It also supports UHD and with Per-Title encoding and advanced codec support makes it possible to deliver 4K and even 8K video. As an experimental feature, the encoder utilises machine learning-based Super-Resolution methods to upsample lower resolution content to HD and 4K.
Bitmovin partnered with content security provider NAGRA to deliver a new forensic A/B watermarking solution that applies imperceptible video watermarks to content during the encoding process. It builds combinations of AB segments comparable to DNA sequences during content delivery, making it possible to single out content leaks on the player/client level and take appropriate action.
Lederer added: “The Bitmovin Next-Generation VOD Encoder is the most advanced VOD encoder on the market, and we cannot wait for the industry to see it at the 2022 NAB Show. Attendees will see first-hand how Bitmovin is pioneering the new era of video streaming with encoding technologies that deliver an unrivalled quality of experience to audiences worldwide, starting with on-demand content.”
Stand W10109
