Brightcove Inc. has announced that the company will be showcasing its online video offerings at BroadcastAsia2014 . Brightcove will feature its flagship online video platform Video Cloud, as well as Video Cloud Live, a multi-bitrate live streaming module. Brightcove Video Cloud Live is designed to allow organisations to deliver high quality, live video events across desktops, […]
Brightcove Inc. has announced that the company will be showcasing its online video offerings at BroadcastAsia2014 .
Brightcove will feature its flagship online video platform Video Cloud, as well as Video Cloud Live, a multi-bitrate live streaming module. Brightcove Video Cloud Live is designed to allow organisations to deliver high quality, live video events across desktops, smartphones, tablets and connected TVs.
As the OTT and streaming services landscape continues to expand, broadcasters and content creators are facing challenges around having to create a video rendition for every streaming outlet, creating files for end points such as international subsidiaries and distribution parters, and providing encoded libraries of content to support licensing deals. To address these challenges, Brightcove also recently added support to the Zencoder media processing service around new encoding formats for next generation Web and mobile playback, and advanced broadcast formats such as JPEG 2000, H.264, MPEG-TS and AVC-Intra in an MXF container in support of DPP guidelines for European broadcasters. Brightcove is also adding support for HEVC (H.265) and MPEG-DASH, the HTTp streaming standard.
In addition, Brightcove will showcase Brightcove Once, its seamless server-side ad-insertion and video stitching service, through a demo of Google Chromecast. Content providers developing apps for Chromecast can now use Once to quickly deploy and monetise feature-rich video on Chromecast, including personalised video ads. With a single URL, Once enables publishers to deliver personalised advertising in streams delivered to almost any device.
Earlier this month, Brightcove also announced support for the HbbTV Internet Video Delivery Standard to enable broadcasters to publish personalised video experiences to users on connected TVs and set-top boxes.
Brightcove will also present at the BroadcastAsia conference on the topic of OTT, led by Senior Vice President of Worldwide Field Operations, Paul Goetz. The presentation is scheduled for Tuesday, June 17th, 2014 at 3.40 pm and will feature a customer case study and strategies for a successful OTT service.
“We are seeing a trend where broadcasters are exploring OTT as an extension to their core business of delivering content, be it via MVPDs, pay TV operators or as a free-to-air service,” said Dennis Rose, Senior Vice President of Brightcove Asia-Pacific and Japan.
“We see that broadcasters are looking at OTT as a way to easily ‘create’ content channels without the financial investment
risk of traditional broadcast distribution. Although this is hampered in some cases by the broadcasters’ licensing agreements and inability to obtain predictable revenue streams via the current Pay TV ecosystem, OTT does give the viewer control while also giving control of content distribution back to the broadcasters.”
In addition to the exhibition showcase, Brightcove will run two seminars on next generation TV experience and what these experiences mean for industry players, as well as how media oranisations can achieve the greatest impact of TV viewing in this digital age.
