As excitement across the globe reaches fever pitch with the 2014 FIFA World Cup just around the corner, BroadcastAsia2014 will provide a timely, behind-the-scenes look at the technology powering the worlds most-watched sporting event. BroadcastAsia2014 will host key industry players such as EVS and others who will showcase key technology that play integral roles to […]
As excitement across the globe reaches fever pitch with the 2014 FIFA World Cup just around the corner, BroadcastAsia2014 will provide a timely, behind-the-scenes look at the technology powering the worlds most-watched sporting event.
BroadcastAsia2014 will host key industry players such as EVS and others who will showcase key technology that play integral roles to bring the 64 matches from 12 stadiums to more than 200 countries and territories worldwide.
Calvin Koh, Assistant Project Director of BroadcastAsia from show organiser, Singapore Exhibition Services said: Rapid strides in digital entertainment technology have transformed the way content, including sports content, is created, delivered and consumed. Consumers are demanding high definition, on-the-go content, coupled with interactive and personalised viewing experiences on multiple platforms. BroadcastAsia2014 highlights the game-changing technologies in 4K/UHD, second screen and OTT that will come together at this years biggest sporting event to deliver live content in ultra HD resolution onto multiple mobile platforms.
EVS will launch for the first time in Asia, its C-Cast Xplore which is created to transform sports production productivity. Part of the EVS C-Cast connected content platform, C-Cast Xplore is a simple web application which gives authorised users remote access to EVSs XT3 live production servers. Studios, archivists and editors can tap directly into the server network in the outside broadcast unit for instant access to any camera, and transfer footage to any location.
Visitors to BroadcastAsia2014 can experience football action with the depth and vividness of ultra-high definition on an 84 screen. Sony, an official FIFA partner, will showcase 4K live production solutions, from shooting and production to viewing, that will enable a unique and compelling sporting experience, and truly convey the excitement of football matches across the world in immersive 4K quality.
Chris Grey, General Manager, Broadcast & Content Creation Solutions, Sony Professional Asia Pacific, said: Were pleased to be participating in a big way in the 19th edition of BroadcastAsia, having witnessed it grow from strength to strength over the past few years. Were seeing an accelerating interest in 4K technology this year, and a continuing move towards “over-the-top” (OTT) services. Several OTT providers like Netflix and Hulu have been quick to adopt 4K technology, and together with premium content theyll be able to attract subscribers and advertisers. OTT services are really opening things up, so broadcasters are also looking at ways to stand out. 4K is one way to do this, and we hope to demonstrate that at this years show.
Sony will be hosting six presentations during the exhibition at the Sony booth, led by renowned cinematographers Alister Chapman and Den Lennie.
Blackmagic Design, Canon, Grass Valley, GoPro, Orad, Panasonic, RED Digital Cinema, Village Island, and many more will also be showcasing their latest 4K / UHD technologies, products and solutions. Panasonic will showcase the worlds first digital single lens mirror-less camera with 4K video recording capability.
RED Digital Cinema will feature its SCARLET-X DRAGON that gives shooters the ability to capture motion video and still images at up to 30 frames per second in 5K or up to 1-12 frames per second in 6K.
