Broadpeak’s latest technologies enable broadcasters, streamers and pay-TV operators to deliver personalised content while maximising revenue, enhancing security and reducing environmental impact.
Broadpeak, a provider of scalable streaming and monetisation solutions, will unveil its latest innovations at NAB Show 2025. The company’s showcase will include advanced dynamic ad insertion, interactive advertising and seamless transitions from broadcast to OTT, all designed to enhance viewer experiences while maximising revenue.
Jacques Le Mancq, President and CEO of Broadpeak, said: “Monetisation and streaming at scale are going to be two very hot topics at NAB Show and we’re excited to be able to demonstrate our leading capabilities across both. From advanced adtech revenue-generating capabilities to fully optimized, premium-performance video delivery, we’re empowering customers to create superior viewing experiences while protecting and maximising revenue.”
Among the highlights, Broadpeak will present its enhanced server-side ad insertion (SSAI) technology, now available as a hybrid on-premise and as-a-service model. This ensures dynamic ad capacity is always available, even during peak traffic, improving ad fill rates and revenue.
The company will also showcase interactive ad solutions such as Click2, which allows viewers to engage with ads via mobile notifications, and the L-banner format, which integrates branded messages without disrupting the main content. Additionally, its Spot2Spot feature enables precise ad targeting by replacing specific ad spots in live streams.
Broadpeak’s solutions also support a smooth transition to OTT with secure, scalable streaming tools that manage high-traffic content delivery and multi-screen viewing. The company integrates multi-layered security measures, including tokenization, real-time piracy detection and IP blocking, to protect content from unauthorised access and cyber threats.
With increasing demand for live event streaming, Broadpeak’s Multicast ABR (mABR) technology reduces bandwidth strain and enhances scalability, helping providers meet growing audience demands while lowering infrastructure costs. The EdgePeak solution further supports large-scale, secure content delivery with Broadpeak’s High-Performance Cache (HPC), capable of exceeding 1Tbps while optimizing energy efficiency.
Broadpeak’s presence at NAB Show 2025 underscores its commitment to driving innovation in streaming and monetisation, ensuring broadcasters and operators can deliver premium content seamlessly and profitably.
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