Cleeng transforms subscriber retention strategies with AI-driven enhancements, next-generation analytics dashboard and new ecosystem partners.
At NAB, Cleeng, the Subscriber Retention Management (SRM) software, will be introducing a suite of enhancements designed to help streaming providers combat subscriber churn. The company’s latest innovations include a next-generation analytics dashboard featuring multiple industry-first capabilities, AI-powered advancements, and an expanded network of integration partners.
With research from Antenna indicating that two-thirds of new SVOD subscribers cancel their services within the first year, retaining customers remains a major challenge in the media and entertainment industry. Cleeng’s flexible SRM platform streamlines subscriber management by integrating smart web payments, automated billing, AI-driven customer care and real-time insights, empowering direct-to-consumer (D2C) businesses to optimise conversions and reduce churn.
At the event, Cleeng is showcasing a next-generation analytics dashboard that consolidates more than 80 key subscriber retention metrics into a single, intuitive interface. By merging over 25 dashboards into one, it simplifies performance analysis and eliminates unnecessary complexity. The platform introduces several new features, including a real-time customer support tracking tool via the Hi5 dashboard, which monitors help centre performance, inquiry trends and ticket resolutions. Additionally, an advanced merchant performance dashboard offers deep insights into payment processing, fraud detection, and revenue recovery strategies.
Cleeng’s AI-ssistant tool has also received significant upgrades, now offering real-time churn risk updates, customer behaviour insights, and ChatGPT-like prompts for instant responses to key SRM queries. Another major enhancement is the revamped “pause subscription” feature, addressing a growing trend in streaming. With data showing that 34.2% of subscribers reactivate within a year, this feature is particularly valuable for platforms with seasonal content, such as sports and episodic series, helping reduce involuntary churn.
The company is also expanding its ecosystem of integrations for multi-channel billing, now supporting more than 35 global connectors. New partners, including Primer, Redfast and Braze, enable broadcasters to centralise their subscription operations across multiple platforms, enhancing efficiency and success rates. Additionally, Cleeng has formed a strategic partnership with Alpha Networks, integrating its SRM tools with Alpha Networks’ content management and video distribution technologies to improve monetization and scalability for broadcasters.
Gilles Domartini, Founder and CEO of Cleeng, said: “A ‘one-size fits all’ retention strategy will fail time and time again because very few churners have the same motivation. Broadcasters need granularity and precision. Having the capacity to quickly generate valuable insights from your analytics is critical to creating a positive influx of retention. With 80+ KPIs and attributes now consolidated in a single dashboard, D2C subscription businesses can instantly track and act on key retention metrics—from login failures to payment declines and customer inquiries—without digging through scattered & inconsistent data. We’re empowering them to optimise retention and strengthen customer experiences.”
Rounding out this news, Cleeng announced that while it has made significant investments in new products, it remains profitable, and achieved a 22% year-on-year revenue growth in 2024, driven by the addition of marquee brand name customers. Further implementations will be revealed in the coming weeks.
